![Luxury fashion giant Hugo Boss undertakes brand refresh to attract young shoppers | The West Australian Luxury fashion giant Hugo Boss undertakes brand refresh to attract young shoppers | The West Australian](https://images.thewest.com.au/publication/C-5466174/b5b6eaee33469a23b0c4cbb424d544b52016141c-16x9-x0y175w1440h810.jpg?imwidth=810&impolicy=wan_v3)
Luxury fashion giant Hugo Boss undertakes brand refresh to attract young shoppers | The West Australian
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![Hong Kong, China. 27th July, 2020. German clothing brand Hugo Boss logo seen in Hong Kong. Credit: Budrul Chukrut/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy Hong Kong, China. 27th July, 2020. German clothing brand Hugo Boss logo seen in Hong Kong. Credit: Budrul Chukrut/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/2CA51DF/hong-kong-china-27th-july-2020-german-clothing-brand-hugo-boss-logo-seen-in-hong-kong-credit-budrul-chukrutsopa-imageszuma-wirealamy-live-news-2CA51DF.jpg)
Hong Kong, China. 27th July, 2020. German clothing brand Hugo Boss logo seen in Hong Kong. Credit: Budrul Chukrut/SOPA Images/ZUMA Wire/Alamy Live News Stock Photo - Alamy
![German clothing brand Hugo Boss logo seen in Hong Kong. (Photo by Budrul Chukrut / Sopa Images/Sipa USA Stock Photo - Alamy German clothing brand Hugo Boss logo seen in Hong Kong. (Photo by Budrul Chukrut / Sopa Images/Sipa USA Stock Photo - Alamy](https://c8.alamy.com/comp/2EKWPCG/german-clothing-brand-hugo-boss-logo-seen-in-hong-kong-photo-by-budrul-chukrut-sopa-imagessipa-usa-2EKWPCG.jpg)